Bringing the City Back to Life – NYC Marathon 2021
Running the NYC Marathon one month after the fifty-mile Midstate Massive Ultra Trail, I didn’t have any expectations. I just wanted to finish and soak in the race, seeing the city come to life after the pandemic would be the real treat. I thought, if I felt good I’d try for a sub-five-hour pace, but I hadn’t been training for speed. Also, after 6 years, I’ll be moving out of the city to Massachusetts, so the marathon felt like a nice send-off for a new chapter.
About three miles in my feet felt numb, ever since running the ultramarathon, every time I ran more than ten miles, I felt pain in my feet. Through my internet research before the race, it looked like something that is caused by overuse – no surprise here – and that resting and stretching will fix over time. I took it slow, I didn’t want to cause a long-term injury. I was still able to finish the marathon in under six hours, just had to go a bit slower than the sub-five-hour time I was hoping for. Looking forward to fixing up my bike and keeping off my feet for a bit while I recover.
Starting at noon and running into the sunset to finish in the dark was a new experience. In past NYC Marathons, I was used to rushing to the Staten Island ferry before sunrise and starting in the crisp morning air. This year felt almost leisurely, as I left the house around seven and then relaxed in the sun at the starting line, watching the elite runners on the big screen as I waited for my start time. The staggard start was more spread out this year and there were around thirty thousand runners instead of the over fifty thousand in a normal year. Although it was a smaller group of runners spread out over a longer period of time, the crowds were out in full force to cheer, which honestly is the best part of running the NYC Marathon.
At the start the excitement kicked in getting ready to run across the Verrazano Bridge, I had already watched a few waves run over the bridge since we got to the start and was ready to get going. Once we started the first mile flew by, as we settled into a 10:30/11 minute pace. An NYPD helicopter kept flying by the bridge – and seemed to cheer us on as we went. Getting into Brooklyn, I realized that my Bay Ridge half marathon shirt would attract more attention than my name that I pinned to my shirt. Throughout the whole race, I would have people yelling “Go Bay Ridge!”. I wore the shirt because it was my first race in NYC and thought it was fitting to wear it for my last race in the city, but inadvertently ended up representing Bay Ridge throughout the course. I don’t live in Bay Ridge, but I’m pretty close, so I guess it works.
Around mile eight I realized I wouldn’t be able to hit the sub-five hour time and I told my boyfriend Mike to run ahead so he’d still have a shot at it. From that point on I walked the water stations, hills and whenever the pain in my feet felt bad I stopped to stretch my feet and calves. I broke down the race into smaller sections, first I just had to make it to Queens, then to the roaring crowds in Manhattan, a quick run through the Bronx, back down through Manhattan, a quick jog through Central Park and around the corner to finish strong. At each milestone, I mentally checked off the different sections as I made it closer and closer to the finish. Running in the dark through central park, was by far the biggest struggle, and had some of my slowest miles with a lot of walking. As I exited the park and turned on 59th street, I got a burst of energy knowing that the finish line was just around the corner. Once we turned back into the park to run to the finish, I sprinted – as best as I could – to the finish. My legs felt good, they actually felt like they could have carried me farther, but as soon as I stopped I felt the pain in my feet again.
Shuffling to the exit with my medal and race poncho, it felt like a perfect race. I had done what I set out to do, take in the city along the way, and finish.
Midstate Massive Ultra Trail – Race Reflections
I still can’t believe that it’s over, that I have officially run my first 50-mile race. It took a bit longer than expected, and there was a point where I had to convince myself to stay in the race, somehow I made it to the finish line. I’m chronicling the race here, from running through the night, getting lost and waiting for the sunrise, to all the ups and downs dealing with blisters and foot pain, and what motivated me to finish.
Prepping for 50 Miles
The race started at 9 pm on October 9th, but I had been prepping since April to build up to 50 miles and get used to running on trails. Not only was this my first ultra-marathon, but I was also a trail running newbie. In hindsight, maybe this was a lot to take on all at once, but I wanted a challenge and I was getting bored of the NYC road races. I trained on the Nassau-Suffolk Green Belt Trail on Long Island and the Long Path in New Jersey. They were a good training ground for getting used to technical trails and learning to navigate over rocks and roots without falling. I probably could have leaned into the more difficult sections of the trail with ] elevation gains and descents, since these were my weak points in the race, but now I know what to work on.
I signed up for the Boulder Field 50k (31miles) in Pennsylvania in September, I got worried about being able to support myself for a 50k training run and thought it would be good practice. Starting with a perfectly cool and crisp race day, I ran at an easy pace and finished in a little over 9 hours feeling even more confident that the training was paying off and my body was ready for 50 miles. The soft trails and cold water/mud felt good on my feet, and they had amazing volunteers stocking the aid stations with delicious food. Camping in Hickory Run State Park was an added bonus, going straight from the finish line to hang out in the woods and fall asleep under the stars.
Running into the Night
Back at the start line on October 9th, I felt nervous and excited. A million questions rushed through my head, did I hydrate and fuel properly? Did I have everything I needed in my pack? Would my crew be able to find me at aid station 12? Did I have the right reflectors? What if I see an animal in the woods? Finally, it was 9 pm and we were off running, I immediately had to stop and figure out how to turn on my headlamp – not a good sign. Once the headlamp was sorted out, I set into a groove with my boyfriend Mike. Thankfully we had each other throughout the race, so running alone in the woods didn’t seem so daunting. We had run the first 14 miles of the course a few weeks before the race, so the terrain felt familiar and I knew when to anticipate turns. We reached the first aid station in no time, quickly filling up with Body Armor -the official race drink – and moving on.
I had never run a trail at night and had never run all night long and into the next day. I am not a night person and am generally asleep by 10 or 11 pm. One of my biggest fears was getting too tired to keep running or to get delirious from lack of sleep. Maybe it was the adrenaline that kept me going, but I never felt tired during the night or even the next day. Something about the blanket of darkness and running through quiet woods and neighborhoods was calming and allowed me to focus on keeping up my forward motion.
At some point my headlamp batteries died and needed to be replaced, even once they were replaced the light was dim, making it hard to see the trail markers. This was about 8-10 miles in, with a few more hours till sunrise, so we made do with the dim light but managed to make some wrong turns and get turned around at a few points. At about mile 13 we were on a long road section of the race and were able to make up some time, but the hard pavement wore down my legs and feet. We kept hoping for another trail section for some relief. There was something meditative about the roads and their monotony though. It was easier to turn inward and focus on my breath and my footsteps and just keep pushing since I didn’t have to worry about tripping over rocks.
Sunrise and Getting Through My Mental Block
Seeing the brightening of the sky ever so slowly starting around 6:30 am filled me with so much excitement that daylight was coming. Looking down and seeing the ground with more and more clarity and looking up to see the woods around me with their fall colors gave me the motivation to push hard to Aid Station 12. Knowing that our crew was there with smiling faces and food made the daylight even sweeter. I felt a blister forming on my toe, but didn’t think much of it, through all of my training runs I never got any blisters so I didn’t think it would be too bad.
Once getting to Aid Station 12 I sat down to try and take care of the blister, the fatigue started setting in as I peeled off my toe socks, popped the blister, and tried wrapping a band-aid around it. For some reason, instead of putting on a fresh pair of socks, I just pulled on my sweaty and muddy socks over my tired feet. I took some Advil to help with the pain, besides the blisters, but my feet were aching from the miles of road running. All of this ended up taking about 20 mins, really pushing us behind our anticipated slow pace. As we said goodbye to our crew and headed out, I was limping and near tears thinking that I would need to tap out at the next aid station.
Mike calmed me down and reassured me that we could just take it slow. I saw other runners taking it slow, walking and running making progress bit by bit, and started doing the same. My feet still hurt, but I was able to run longer each time and felt my mood shift. I went from defeated to full of energy by the next Aid Station almost 5 miles later and decided to push on, we had less than 10 to go, and quitting was no longer an option. After chatting with our crew for a bit and fueling with some PB&Js, we took off knowing that the next time we saw them would be the finish line.
Pushing Through to the Finish
Little did I know, we were going into the hardest portion of the race. I was familiar with the terrain at the beginning and knew there would be a long stretch of road running in the middle, but didn’t know exactly what to expect at the end. We were running into Douglas State Forrest where I knew there would be more trails, and we would pass by the tri-state marker where Massachusetts, Rhode Island, and Connecticut state borders intersect, but that’s all I knew. We started running on trails and they felt good, the soft ground was welcoming and it felt like an autumn wonderland with picturesque fall foliage. At some point, though the trails got rockier and it felt like we kept ascending and descending – on my tired feet it may have felt more dramatic than it actually was.
There was one point where there was a long flat stretch of trail to run through before the last Aid Station before the finish. Mike had an injury that was shooting pain up his shin, and my feet kept radiating pain up my legs as I tried to push forward. We had less than 4 miles to go, but we were crawling. That next mile would take us almost 30 mins as we tried to keep running, even if it was a painfully slow jog. The last few miles felt like they would never end. In the last couple miles, we could hear the music at the finish line and it kept us going to get closer and closer to the music. Eventually, we turned off of the trail on the road leading to the boat ramp and the finish line. I found the energy to run around the last bend to the finish and was so happy to finally receive our 50 miler finisher medal. It was a mix of emotions, exhaustion, relief, pain, and excitement. It felt a bit unreal that we had actually accomplished the race after training for months. All I wanted to do was sit and rest.
After the Finish
After hanging out with friends and family at the finish, eating and resting our legs, we hobbled to the car and went back home, and passed out. The following day we were sore, but could walk around, after a couple of days we were back to normal and started thinking about potential future races. Overall it was an empowering experience to see what my body is capable of, but also humbling to see how much more training I would need to do if I want to run a 100-mile race. I see one in my future but would like to work on speed and getting in better shape so that I’m not on the course as long. It took almost 18 hours to run 50 miles and we were dead last – although there were about 20 people who dropped out of the 50-mile distance, so at least we finished. I’m looking at some marathon trail races and 30ks in the near future and another 50 miler or two before looking into doing a 100 miler. Excited to continue to strengthen my body and work on my mental fortitude.
Natural Dyeing Traditions – Visiting Dhuri’s Workshop
During one of my last days in
When I got to her studio, there was a marigold dye bath started from the morning. She took me up to the roof to see the garments she dyed in the morning (you can see the pretty yellow that they make in the picture above) and she showed me how she reuses her wastewater in her rooftop garden. Sustainability is factored into every step in her process. The whole garment comes together in her workshop from patternmaking and sewing to natural dyeing and water treatment.
There seems to be a mantra forming in the sustainable business space that “you can’t do it all, pick what you’re passionate about and focus on that.” Madhurima proves that maybe we can do it all, we just need to innovate to make it happen. She has spent time perfecting her process and her brand to make high-quality garments that are friendly to the environment and reasonably priced. Granted it’s small batch production, but isn’t that they way sustainable fashion should be?
She took me through her natural dyeing process and how she incorporates sustainability into each step. For the m
She has experimented with different combinations of fabrics, dyes
Beyond her natural dyeing workshop and sustainable practices, Madhurima also works with local women’s empowerment training centers and innovates new techniques. The women in the training centers are working now to make products out of fabric waste from Madhurima’s production. She also shared a new technique she’s testing out to screen print using natural dyes. The issue is finding the right binding agent, and she seems to have found a good one for keeping the color from bleeding outside the print. It was inspiring to see how fastidious Madhurima is in her approach to sustainability, and how she’s motivated to find solutions to the problems she faces along the way.
Dhuri is part of a growing sustainable fashion movement in India. We had connected through an Indian sustainable fashion community group on Facebook called SUSS. The group is full of pioneering sustainable fashion brands and supporters. They still face a lot of the same problems as we do here in the US, like explaining to consumers how harmful fast fashion can be on both people and the environment. The inequality in India also poses unique challenges in promoting sustainable fashion, there is only a select class of people who are able to afford to make conscious buying choices. That being said, I’m hopeful that groups like SUSS and holistic businesses like Dhuri are able to shine a light on these issues and push the conversation to the mainstream.
To learn more about Dhuri and shop their collections, check out their website.
Job Creation and Traditional Craft – Tasar Silk Weaving in Bhagalpur, India
I went off the beaten path to learn about Eco Tasar’s model for creating jobs for people at the base of the pyramid, visiting their silk spinning and reeling clusters in Jharkhand and weaving clusters in Bhagalpur, Bihar. They are vertically integrated, producing their own yarn and textiles, and are supporting the Tasar Silk weaving tradition at risk of dying out. In
Eco Tasar is a typical cottage industry artisan producer, sourcing yarn and hand-weaving that is done in the home. This can be ideal for rural communities that have limited options for employment and may want to stay home to tend to farms, household chores, and children. It also gives people an alternative to seeking seasonal work in big cities, which would take them away from their homes and families. Despite these benefits for artisans, it can be difficult to work with international brands and abide by compliance regulations to sell products in countries like the U.S. Since the work is being done outside of a four-walled factory, certifications like fair-trade are not always applicable. I’ll be discussing players in the field that are doing great work to bridge this gap and help artisan brands like Eco Tasar reach global markets in a future post. For this article, I’ll look at how Eco Tasar is creating cottage industry opportunities for people in poor communities in India and preserving a cultural tradition.
Raw Materials – Silk Cocoons
Tasar silk is at the root of their product. Although they don’t harvest the silk themselves, they source from local vendors near Eco Tasar’s Jharkhand office. During my time in Jharkhand, I visited the Ministry of Textiles’ Central Silk Board where I got to see some silk worms and cocoons up close. I never realized quite how large
Making Yarn – Spinning and Reeling
After sourcing the raw materials, the cocoons are then distributed to the spinning and reeling villages. There are two methods of producing yarn, hand spinning
The women in the spinning and weaving clusters were happy with their work and felt good about contributing to the family income. Since they had the tools to work from home, they could make yarn in between household work and caring for their children. The extra income has helped them send their kids to school, improve their households and buy luxury items like jewelry and clothing. Since they live in rural communities, traveling for work is difficult and almost unheard of for women. Giving them an opportunity to work from home offers them a chance to contribute to their family income that they wouldn’t otherwise have.
The women work together and store the finished product in the villages. Eco Tasar provides the raw materials up front, drops off and collects the materials from the villages and pays their spinners and reelers on a regular schedule. This allows the women to do their work without worrying about transportation, up front costs, or how much they’ll get paid and when. Having consistency and a reliable payment schedule can help families plan for dips in family income or unexpected emergencies.
Producing Textiles – Tasar Weaving
A couple hours away near Bhagalpur, I walked around weaving clusters and met weavers. You know you’re in a weaving cluster when you hear a steady clacking of looms as you pass by homes.
Eco Tasar distributes the materials to their Master Weavers who work with their network of weavers to create the textiles on their traditional pit looms. Weaving is a male-dominated tradition in India, so unlike spinning and weaving villages, all the weavers we spoke to were male.
There was a different mood in the weaving clusters than I saw in the villages in Jharkhand. Most of the weavers I spoke with are not teaching their children and saw the craft dying out in the next 5 to 10 years. Without the market access and appreciation for handwoven textiles, they are being replaced by power looms that buzz in the city center. There was some variance in opinion between weavers, some were happy with their work and others were fairly negative about the future of the craft. It was clear though that it is becoming a niche market, that few consumers truly appreciate and value.
Women and children of working age are also often involved in the weaving preparation, from spinning bobbins to setting up the warp for the loom. Many families work as a team to create the textiles
I’m anxious to revisit Eco Tasar’s work in a few years to see how the weaving clusters are faring. A great deal of product innovation and shifts in the market will need to take place to continue to grow the Tasar Silk market and to ensure that there is sufficient demand for the product at a price point that allows for a living wage for weavers. I have faith that the tradition will live on, but it may be turning into more of a luxury market as the cultural knowledge becomes scarce.
Eco Tasar currently sells their products wholesale to international brands like West Elm and to local Indian retailers. You can also reach out to them directly through Instagram if you’re interested in purchasing their handwoven products.
Block Printing Traditions of Bagru – A Tour of Block Print House
About an hours drive outside of the city of Jaipur in Bagru, I met Deepak Chhipa, who runs his family’s block printing business called Block Print House. I drove up along the long dirt road to his home and was welcomed by brightly colored textiles drying on the lawn. Walking into the complex I saw the block printers rhythmically stamping away at their fabrics as I passed the workshop.
The Block Print House largely works with international brands to produce custom orders, they develop some designs for local markets as well. Deepak also gives tours and holds workshops for tourists who would like to learn more about the process. He also has some stock in the showroom for purchase, and it’s hard to leave without getting something. After seeing the artists in action and the skill they have to create such flawless pieces, I just had to take some fabric home with me for future projects. Not to mention, the prices was extremely reasonable for beautiful artisan-made products.
The Process
The process for each textile is different depending on the design. I’ll take you through the basic steps of creating block print textiles – carving the blocks, block printing, mud resist dyeing and dyeing the textiles.
BLOCK CARVING | First, they source the fabrics locally and wash and dye the
BLOCK PRINTING | The blocks are then used to print designs on the textile. This is either done with azo-free dyes, mud for resist dyeing and a bleaching solution to create different effects. In the picture to the right, the artisan is adding a second color to the floral pattern. This is very difficult because you have to match up everything perfectly. I had a chance to try block printing (with just one color) and it was extremely challenging to maintain consistency. Mine ended up too blotchy or slightly crooked, even though I was trying so hard to match up to the patterns and not put too much ink or press too hard.
I loved seeing the range of different designs, it would have been fun to just experiment and make designs at their workshop for a few days. The mud resist dyeing, in particular, would have been interesting to play around with. He showed us designs where they did mud resist printing before dyeing the whole textiles and others later in the process after block printing a pattern onto the fabric, and before dyeing the fabric for a second time. For example, in the picture below, she’s using mud resist dyeing to keep the flower part of the design pink, the whole fabric will be dyed with indigo next. It seems like there are endless possibilities.
The opportunity to try the craft hands-on was so helpful to understand how hard it is to master. The artisans in the workshop go so quickly and make it look easy. If you’re in Jaipur, you should definitely check it out. You can connect with him through Instagram, @blockprinthouse.
Inside Margaret Burton: Shifting mindsets and the importance of educating people on how clothes are made
Continuing on my circular fashion series, I’m taking a look at how an independent designer can drive change in the industry. In addition to building a system for remanufacturing of garments at larger companies like Eileen Fisher, education and grassroots efforts are an essential part of shifting the consumer mindset on clothing and creating a circular economy. There is only so much an apparel brand can do if consumers are unaware of the social cost of the fast fashion they are demanding. How do we educate people on the value of handmade goods?
I caught up with Margaret Burton, a Pratt graduate who created a collection of deconstructed clothing made into new garments. Her main goal of the collection was to show the human labor that goes into making the clothing we wear. Her passion for shifting the industry has led her to Charlotte, North Carolina, where she teaches inner city and underprivileged kids how to sew.
Read about her journey – which has taken her from wasteful high-end fashion brands in NYC to the textile recycling industry in India – and how she hopes to change the industry in the interview below.
How did you get involved in sustainable fashion?
It wasn’t until the end of my sophomore year at Pratt when I did an internship over the summer that I became interested in sustainability. It was a big company with a lot of money, but the people at the head of the company didn’t have any design experience or knowledge of the field. They wasted a lot of money on samples and back and forth between factories in China. My job was to go in the back and cut all of the samples.
In addition to the samples, they had a lot of clothes that were made and had never been sold. I had to go in the back and cut everything in half. It was a high-end company so they had a lot of nice details. I was just imagining a woman overseas that was making all this stuff, and I’m just cutting all her beautiful work, it horrified me. After that experience, I started looking into what was going on. I watched documentaries and read Overdressed and To Die For. I also had a good teacher that talked to us about sustainable fashion.
There was also a video I watched that was on the shoddy industry in India, where unwanted western clothes are sent to. They cut off tags and they turn garments into reusable thread. I had an opportunity to go and visit a shoddy factory in India like the one from the video. I saw the waste produced first hand in NYC and then see it come full circle in India where the garments were being recycled.
How do you incorporate sustainability into your own work?
My senior year is when I really approached how I could solve this problem with my own work. How can I communicate and make people understand what’s going on? My approach is that I take clothes that have already been made and then I seam rip it and get it into a flat form. My thought process behind that is to have people see how many pieces are inside their garments. Have them think about, how is this put together? How does this get sewn together? Looking at it in a different way than how they looked at it before. A lot of people think that machines are making clothes, that there are no humans behind it.
Do you think it’s truly possible to have a circular production model in the fashion industry?
I feel like that is the goal of what I’m trying to do. My ideal dream is to do that. Right now I’m just kind of creating whatever I want because I don’t have enough clientele. I’ve been doing some custom orders here and there. Ideally, one thing I’m working on now is a jacket from a woman who’s father passed away and she wants me to turn his jacket into a fashionable denim jacket for her to wear. I’ve done it for a couple people on a small scale, but, ideally, that is what I would love to do. Take things from your closet that you’re not using and make it into something that you might need.
How have you been active in educating consumers about the labor it takes to make clothing?
I moved to Charlotte, North Carolina to teach high school students how to sew. When I took on this opportunity, I thought it was great to be able to build a little army of people who can make their own clothes and are educated. Our parent’s generation all had home ec class, they understand what it takes to make a garment and how long it takes to make it. Unlike me growing up, I never thought about who made my clothes and how my clothes came together.
The children that I’m teaching are in poor communities. I talk to them about how these brands are feeding off of the mindset that “I need this to be popular” or “I need this to be cool”. It’s really crazy how fashion has an effect on these kids and how kids will literally start selling drugs so they can afford the next pair of Jordans.
How did you get started working with the at-risk youth?
I was in Los Angeles working for Jeremy Scott, and somebody from my high school messaged me. He was working for a non-profit in Charlotte that reaches out to the refugee and inner-city communities. They give free English classes, sewing classes, cooking classes, to adults. He was hired to reach out to the youth. As he was reaching out to them he was starting to see how much of an affect fashion had on the community.
They already had the sewing machines from when they teach women how to sew during the week. He thought, why not use those sewing machines to teach the youth to sew in the afternoons. He knew the basics of sewing but not how to pattern and construct a garment, so he asked me to come. I did that for a month, and it went really well. Eventually, they got a grant and then it became a program, and they asked me to come back.
How has it been to work with the kids? Has anything been surprising or challenging to explain this mind shift to them?
It has definitely been challenging to get them to believe me, or even get them to take action. I’ll have them watch The True Cost, and they’ll be so angry, but they still buy fast fashion. The stuff they buy their clothes off of nowadays is crazy. They have these apps on their phone where they can find t-shirts for five dollars and other really cheap stuff. They’re always looking at it.
I think it’s affecting their choices somewhat, they definitely think about it now, but I don’t think it’s changing their choice completely. I had a girl my class who kept buying fake Gucci and Givenchy bags and she finally stopped doing that. I kept telling her, you need to save this money and buy a car so that you can drive yourself to a job. The programs were twelve weeks at a time but now it’s changing, so I’ll be with students for a longer period of time. I think that will have a more lasting effect.
What do you think is necessary to have a more circular economy?
I feel like it’s both education and better technology for textile recycling. It really blows my mind, I don’t know how companies like H&M do it if they’re really recycling the clothing, then that’s more work, so the prices should go up. That’s the hardest part with my work, is educating people on what goes into making the garment. People see something of mine and ask, why is it so expensive? It’s hard to convince people that they should be paying more for their clothes.
Before the seventies, people wouldn’t have more than twelve pieces of clothing in their closet. They would have to save up money to buy a new pair of pants, it’s not like they could just go out and buy a new pair of pants. In my ideal world, I wish we could go back to that. But now that this fast-paced life has been introduced, I don’t know how to get people out of that cycle. I definitely think that education is a big part of it. Even with me sharing my work, the friends who have followed me along my journey are started to change the way that they shop.
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Visit Margaret’s website to view her work, https://www.margaret-burton.com/
Inside Eileen Fisher: Their innovative Tiny Factory as a model for the circular fashion industry
Over the next few weeks, I’m taking a look at circular fashion and how people are starting to shift their design thinking, and the consumer mindset to adapt to this new model. The next step in sustainable fashion is hacking circularity, taking the traditional “take, make, waste” model and closing the loop. How do we reverse the damage we’ve done and create garments out of discarded garments?
I talked with Carmen Gama, Designer of Eileen Fisher Renew, to hear about how they are stepping up as leaders in the industry to create a circular production model at their Tiny Factory. Carmen established RESEWN, a remanufacturing model so solve the company’s challenge of repurposing damaged inventory that they had been collecting since 2009.
The Tiny Factory, located on the Hudson in Irvington, New York, is pioneering the way for the industry to redefine its product lifecycle and production models. They’ve faced challenges along the way and are still developing ways to grow and scale their model to tackle all the inventory they have in stock but are finding innovative ways to overcome setbacks. Read more about Carmen’s work with the RESEWN program and the Tiny Factory in the interview below.
How did you first start the Eileen Fisher RESEWN program?
I started working with Eileen Fisher three years ago when I was a recently graduated student from Parsons. The CFDA partnered up with Eileen Fisher, along with two other students from Parsons, to figure out what to do with their damaged inventory they had been collecting from their take back program since 2009. We were trying to figure out how to make something profitable, beautiful and scalable. By repurposing just one garment at a time, changing a sleeve or fixing a button, we would not have been able to tackle the challenge the company was facing. We really focused in on developing systems and processes that were able to produce these garments.
At the end of the year we had a collection made of 500 units, and after Eileen saw our collection and our process she was really excited about our proposal to resolve this challenge. She asked us to continue, and I decided to stay and work on the project.
How did the Tiny Factory come into being?
While I was working on creating the systems for the RESEWN program, the manager who was guiding the project, Cynthia Power from Eileen Fisher, also had an idea of Eileen Fisher having their own factory here in Irvington. The factory didn’t start with the idea of making garments out of garments, but out of the idea of owning some of our Eileen Fisher production. So they opened the factory and at the same time, we were trying to scale our process. When it opened it was supposed to be 75% Eileen Fisher main collection and 25% Eileen Fisher RESEWN collections, and it started that way. Very quickly, Eileen decided to do only RESEWN because it was too expensive to do the main production in the facility.
What does the production process look like at the Tiny Factory?
Making garments out of garments requires different steps from regular production. First, you have to source the inventory that you need. Second, you have to deconstruct that garment. Third, you have to prep the materials on a table. You have to lay it all out to be ready for cutting. This is what we call our pre-production steps. It’s kind of like when designers place their fabric orders, or the colors of their yarn, you forget what happens on the other side of the world, people spinning and creating textiles. That is what those three steps are for us, we are prepping the garment to become raw material.
After those steps then it’s just regular production. We cut them and then we sew them, we have three factory sewers. They were hired initially with a very simple skill set, which was sewing basic pants, one of our viscose pants. But when they started doing our production, the skill set for making garments out of garments was a lot higher. We ended up having to train them because sometimes we had garments made from silk and other details. In the beginning, I was very much involved in every step from the sorting to the deconstructing, so it was not very economically sustainable. To solve this we cross-trained all of the sewers to not only to sit down at the sewing machine constructing the garments but also doing the other pre-production steps.
Has there ever been inventory that you’ve been stumped on what to do with? And how did you work around it?
Yeah, there’s a lot of them, but we have one, in particular, it’s a silk jersey. It’s a bread and butter fabric that we use every season. That fabric tends to stain in the same way, it’s this oily stain that is pretty consistent, but they’re everywhere in the garment. Sometimes you don’t even see it, but when you’re pressing them more stains come up. We actually did a production of them, it’s a beautiful shell. But as we were finishing production and we were steaming them to be ready to be packed to the store, stains were surfacing.
Now we’re working with one of our vendors that is doing fiber recycling with textiles to solve this problem. We told them to take the silk and experiment with it, that we would like to use it if they can shred it and turn it into a new textile. They were so excited, within a month they came back with a sample. Now those garments will be part of a new textile that we will be using for Spring 2019.
Do you work with the design team from the Eileen Fisher main line to talk about what fabrics are used designs are done in the main line?
I’m part of the circular by design team at Eileen Fisher, which is a team of people trying to make sense of circularity, how it works and what does it look like for Eileen Fisher. We have been thinking a lot about design for takeback. Eileen has essentially been doing this since day one since her designs have been so simple, so they actually provide a lot of material to work with.
Are you working with other brands to share what you’ve learned?
We opened our doors and share the story with anyone who is interested. It’s not only up to us to change this industry it’s up to everybody else. We were talking about sustainability, and now we’re talking about circularity and I think transparency is the next big thing that people are going to jump on board for. If these companies really want to see change in this industry, companies will have to be transparent in order to see change and we have to share how we’re doing it. We’re working on some collaborations with designers and companies like H&M have come to tour the facility. We open our doors to anybody. It doesn’t have to be the same model for everybody, but it’s about taking what we’re doing and applying it to your own needs.
How do you see this programming growing? What do you see for the future of the Tiny Factory?
Right now because of manpower there is a limit. I feel like our processes are there. We have processes that can replicate what we’re doing by the hundreds. The number of people who are working here is just not enough to do that. So far, every store would love to have our product. And I’d love to have more online, our product actually sells well online, our story is told better there.
My ideal shoot for the moon goal for the factory is that we can produce as fast as we are getting garments in. We will need a lot more people. I think our designs are there. Right now we’re at a bottleneck, we’re really drowning in garments. I would like to produce as fast as clothing is coming in.
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Moving Ethical Fashion Forward – Reflections on the 2018 Fashion for Freedom Event
I’ve been spending the last few weeks digging a bit deeper and taking a look at what ethical fashion really means, interviewing fair trade artisan brands, and talking to ethical apparel manufacturers abroad. Producing ethical fashion requires patience and thoughtfulness to navigate complex apparel supply chains and slow industry progress, there is no quick fix answer. There’s a reason why ethical fashionistas turn up their noses at brands like H&M who produce sustainable clothing at impossibly low prices. These low prices are a sign that something isn’t right. They might be using organic cotton or tencel fabric, but they are still producing in conditions where the (mostly) women making their clothing do not make a living wage. Consumer culture is conditioning consumers to expect low-cost clothing and companies are applying this framework to create greenwashed clothing, the fabrics might be sourced a little more consciously, but they’re still producing extreme excess and exploiting workers.
Last Saturday I attended Free the Slaves’ Fashion for Freedom Event in NYC to learn from their speakers on ways we can move forward and drive change as a community. Keynote speaker, Safia Minney, kicked off the event explaining the trajectory of her fair trade work in the fashion industry and how it’s led her to develop successful brands like People Tree and Po-Zu as well as write some foundational books in the industry like Naked Fashion, Slow Fashion, and most recently, Slave to Fashion. The keynote address was followed by a panel with Safia; Rebecca Ballard from Maven Women, a sustainable fashion brand based in DC with a radical approach to design and fit; Aaron Halegua a Research Fellow at the NYU Law School, he is an expert on labor rights, human trafficking and access to justice in the U.S. and internationally; and moderated by Executive Director of Free the Slaves, Maurice Middleberg. The night concluded with the 2018 Fashion for Freedom Award Winner, Flor Molina, telling her story of survival from being trafficked from Mexico to LA to work in garment production. After Flor’s escape from enslavement, her determination and perseverance have led her to play an instrumental role in passing the California Transparency Act and being appointed by President Barack Obama to serve on the first-ever U.S. Advisory Council on Human Trafficking.
Even though researchers estimate that 40 million people are enslaved worldwide, and 50% of slavery victims are in labor slavery, many people in the U.S. are ignorant of this. The harsh reality is that many of the goods in our homes have been touched by slave labor, yet your average consumer is completely unaware. The Fashion Industry has a responsibility to take action, as one of the least transparent and complex supply chains. The question is how to move the needle forward? Even ethical fashion veterans like Safia say that we’ve only just got the ball rolling, there is still so much to be done.
The Fashion for Freedom Event was a snapshot of what ethical fashion can be at its greatest and reminders of how we need to keep pushing for change. There were three main points that were driven home during the panel:
- Governments around the world, especially in countries with booming garment industries, need to create policies to eliminate modern slavery and find ways to enforce them.
- Consumers, particularly women, need to speak up, demand a better product, and hold brands accountable.
- Garment workers need the freedom to associate and collective bargaining power to stand up to their employers and ask for better working conditions.
These are three complex and tedious steps to eliminate modern slavery from the fashion supply chain, but policies like the California Transparency Act and the Modern Slavery Act (UK), as well as organizations like Fashion Revolution and the Clean Clothes Campaign, are helping to inch the industry forward.
Although big-name fashion brands are slow to take on social issues in their supply chains, disruptive social enterprises have stepped in with innovative solutions for decreasing poverty and helping women through economic development. Before and after the speakers, we got to shop a marketplace of fair trade brands like zero-waste fashion brand made in Cambodia, Tonlé; High-quality basics made by free women in India, Causegear, a brand sourcing locally in Haiti and empowering women, Deux Mains; a jewelry line designed in Maine and made impeccably by artisans in Nepal, Mulxiply, Scarves made by women who escaped trafficking or were at risk in Kenya, RefuShe and more.
Even though there was a sense that this is only the beginning and that enormous efforts still need to be made, there was excitement in the air. The room was full of a supportive community ready to take action and find ways to drive policy, consumer behavior, and industry change to protect people at every level of the supply chain.
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Learn more about the Fashion for Freedom campaign on their website, http://www.ftsfashionforfreedom.com/.
Inside Wildlife Works: Protecting nature while producing ethically made clothing
You can’t answer the question, “what is ethical fashion” without looking at the process of cutting, sewing and finishing goods. You need to ask complex questions like, who are the people that make my clothing and are they working in a safe environment where they are being paid fairly? The apparel supply chain is very complex and it’s rare that you can pick up a t-shirt and know exactly where it was made and if the people who made it are making fair wages.
As consumers become more aware of working conditions and as brands are starting to cater to these customers, the intricacies and importance of ethical manufacturing have come to the forefront of many discussions. One organization driving change is Wildlife Works in Kenya. They’ve seen ups and downs and have watched the industry grow and develop since they were founded almost 20 years ago.
Wildlife Works approached apparel manufacturing as a market driven solution to their conservation efforts, resulting in the world’s only carbon neutral, fair trade factory protecting wildlife. When they started the facility in 2000 they were way ahead of the curve and had to work hard to create a market for their product. Now they are seeing big name fashion conglomerates like Kering and fast fashion brands like H&M engaging in sustainability practices.
I spoke with the Marketing and Creative Director of Wildlife Works, Joyce Hu, who oversees operations for the apparel manufacturing facility in Kenya, as well as overall messaging and branding. She told me about how Wildlife Works began and how it’s evolved over time in the rapidly changing fashion landscape.
Can you tell me a little bit about how Wildlife Works was founded and how you got involved with the organization?
The company was founded back in 1998 by Mike Korchinsky. Before then, he had a very successful consulting firm, working with clients from fortune 500 companies. He had an opportunity to go on safari in Kenya, and while he was there, saw a cycle of violence between the poachers, rangers, and community that was caused by the lack of jobs. The community needed jobs and a lot of the existing organizations weren’t filling that need. Because of this unemployment, poaching and deforestation were happening at a high rate.
He had a vision to create a market based solution for conservation, to combat unemployment. In 2000 he set up a factory. He focused on apparel manufacturing since sewing is a low skill job that people can be trained to do where there is very little job opportunity. Also, a lot of the communities had a sewing background already. He started with 10 seamstresses.
I connected with Wildlife Works in 2006 and thought the brand was amazing. I ended up helping them produce a fashion show for World Environmental Day. Then I went off to pursue other opportunities and got back in touch with them in 2009, when they were on hiatus after the recession. Mike was getting more involved with REDD+ and carbon offsetting and was starting to gain a lot of momentum. Through that, he met a lot of great customers and investors and hired me when a big investment came through. I was hired to take on the factory for a relaunch of the brand, manage the factory from product development and production management to marketing and branding.
What was it like to relaunch the brand, was the market ready for the product?
We first relaunched with graphic tees and trendier silhouettes and we did that for a few years. It was a time when fast fashion was really dominating the fashion market, and we were doing things so differently with logistics and manufacturing. The wholesale market was so different then. We didn’t have a million dollars to put into marketing, so we switched gears and moved to doing private label production for brands. That’s how we are able to support ourselves, doing private label with sustainable brands. That’s what we’ve focused on for the past years. We’ve tied our brand to movements like Fashion Revolution and brands are asking for ethical manufacturing now.
As the factory has developed, how have you determined fair wages? Have you always been a Fair Trade Certified factory?
We’ve always paid at an urban minimum wage level, most people train up in skill and are paid more than that. But low skilled labor is paid the county’s minimum wage.
As for certifications, we are Fairtrade International and USA Fair Trade certified, it’s very important for us to have that transparency. Puma, one of our investors requires us to be Puma Safe certified, which is mostly safety auditing. A lot of our brand partners don’t actually need the fair trade certification since we are already very transparent. Especially a lot of the smaller brands we work with, they are very transparent and are able to support their claims by showing who they work with and storytelling.
Fair trade certifications are very expensive and are mostly for larger brands who lack the transparency and they really need that sort of certification in order to legitimize whatever they are trying to say on the marketing side of things.
Do you feel now that ethical fashion is being talked about more, how has the landscape changed?
People are way more open to the conversation now. It also helps that we have some big name carbon credit customers, for example, Kering. Because of working with the carbon credit program, Kering is now open to talking to about manufacturing opportunities. We now can have conversations with bigger brands like the Gap Incs of the industry who never would have before considered talking to us when we first got started.
We’re still quite far from producing with them, not only are we a bit small for them, but we are also against the direction of mainstream fashion right now. But, at least they know about us and they are willing to have a conversation. It’s opening up a market.
Do you have your own definition of ethical fashion?
I think it’s really doing everything you can in your power to make decisions that make the least amount of harm on people, planet, and wildlife.
It’s a great question, it shows that you’re really deep in it. It’s easy to say that you’re a brand that does sustainable fashion using organic cotton or does sustainable production. But the deeper you get into it you see how grey it is and how the lines are so blurred because the global supply chain is very hidden and not transparent. It’s so hard to make the right decisions because the system doesn’t allow you to.
Are you optimistic about the future of sustainable fashion?
Yeah, I see a lot of progress. The fact that our business has been able to grow is a great indication. I am hopeful, but I don’t think that solution is what we think it is going to be. I think the solution is going to be something that is very technology driven, that we don’t even know right now. We are up to our head in the current global supply chain and we are blinded by it, something needs to come from nowhere really fast and that’s how change is going to happen.
Inside Dunitz & Company: Beautiful artisanal jewelry and fair trade values
Many consumers hear about ethical or fair trade fashion and don’t understand what this means, does a portion of profits go to charity? Do they give a pair of shoes to kids in need? These guesses only barely scratch the surface of the intricacies of an ethical fashion business. As part of a series that takes a closer look at how to produce and run an ethical fashion enterprise, I am featuring Nancy Dunitz, founder of Dunitz & Company, who started her own fair trade artisan business over 25 years ago before it was the trendy thing to do.
We talked about how shifting consumer habits has made more people attracted to her brand, but has also changed the way people shop. For a small artisan brand, these changes in the industry demand adaptability and making quick high-risk decisions in order to keep supporting and providing work for rural artisan communities. Read more about her journey in the interview below.
As a company that has been doing fair trade fashion for a while now, how have you seen the industry change?
When I first started my business in 1989, the term “fair trade” was not in my working vocabulary. I don’t think it was in anyone’s. What was clear to me, for me, was I wanted to live by the golden rule and treat all people I worked with with the respect they deserved.
I was driven to create a fashion line that was well designed and fashion forward. Obviously, the goal was to create demand for what at the time was a new look. It was also important to pay the artisans we worked with fairly. I always assumed if I was fair and took care of the people I worked with, they would do the same for me.
Until recently, I exclusively wholesaled my designs to boutiques, gift stores and museum shops primarily in the USA. For years, imported traditional crafts were perceived as cheap and not well made. Elevating a collection that higher end shops chose to carry was our goal. And we were successful.
I started hearing the term “fair trade” in the mid 1990s. And from there, awareness of fair trade has slowly and steadily grown. For many years, people purchased our line because they thought it was beautiful. As awareness of fair trade grew, most customers found that the “fair trade” aspect was a bonus.
Has the increased awareness about fair trade helped your business?
There was a time that some retail shop owners bought from Dunitz & Company because we were Fair Trade Federation members (and/or said we practiced fair trade) before they even studied our line and decided it was attractive. Unfortunately, in recent times there has been a lot of ‘greenwashing’ and people using the buzzword “fair trade” because they think it will garner sales. There has also been an influx of compassion marketing. I believe many customers are exhausted by the constant badgering to help this charity or that charity. I think this leads to a lot of confusion. I even have a few recent wholesale customers who now tell me they buy my line because it’s pretty. Full circle.
What was the process like to decide on a specific fair trade certification for your business? These days there are many routes a company could go, you could become a B Corporation, USA Fair Trade, World Fair Trade, Nest Seal Approved, etc.
Dunitz & Company is a verified member of Fair Trade Federation. Honestly, when FTF first launched in 1994, I was approached to be one of their founding members. My colleagues informed me that in order to be a member, I would have to allow the group to audit our financials. As you know, I studied business at NYU and worked in corporate finance before launching Dunitz & Company. That concept made me uncomfortable and I declined. I mean, I knew in my heart I was doing things “right”. But the ‘audit’ aspect made me uncomfortable.
Do you remember my mentioning all the people using “fair trade” as a buzzword to obtain sales? This is why I finally applied for Fair Trade Federation membership. I knew with all the noise out there and people saying they did what they didn’t, it was imperative to be screened. Let me be clear, Fair Trade Federation members are screened and verified. We are not certified. The organization does not have the manpower to send representatives to workshops all over the globe. I can tell you, just the same that the screening process is quite rigorous. A large percentage of applications for FTF memberships are denied. And FTF depends on member dues for survival. That says a lot. Dunitz & Company is also a gold-certified Green America business.
I’ve heard that becoming Fair Trade certified can be cost prohibitive for small businesses, and the records needed to be produced can be time-consuming. Did you face these challenges?
I’m almost certain there isn’t a way for craft items to be certified. The verification process for the Fair Trade Federation is rigorous, but it is not impossible. Dues are based on gross sales. It can be significant, but it is not prohibitive. And if a company passes the screening, it absolutely makes sense to be part of this group. For more than 25 years, I’ve almost exclusively worked with two groups of artisans. I confess, this made the screening processes a lot easier on us.
While you were getting your MBA at NYU did any of your classes cover business and human rights? What was your most important learning experience since running your business on balancing business profitability and fair working conditions?
When I first went to NYU, I had no idea what I wanted to do with an MBA. I was encouraged by my parents to get a practical education and this was viewed as such. The truth is I had always wanted to go to fine art school. When I finished school, I pursued and landed a position in the entertainment business, actually at Warner Home Video. It was not an artistic or creative position. I did, however, have the opportunity to go to a lot of movie screenings! After several years working in financial planning, I naively jumped ship to start something of my own. Honestly, starting a small fashion company involves a lot of hip shooting. At Warner Bros., I was involved with projections and multi-million dollar budgets. With a small business, one bad trade show throws any projections out the window. I always say the first 5 years of my business was my tuition. I lived hand to mouth until I created a jewelry line that customers wanted to buy. I was lucky. It happened.
What is the design process like for Dunitz & Company? Are artisans involved in the process?
I do a lot of homework before I travel to Guatemala each season. I study fashion and color trends diligently. It’s a lot easier these days than when I first started. In the early 1990’s there was no such thing as email or SKYPE. Almost all of our design work was done down there. Now we can do a lot of prep work before I arrive. Communication is so much easier. I concept a good majority of what Dunitz & Company shows. I also absolutely collaborate with the artisans I work with. Very often they show me designs they’ve created. And often I say “Yes”! Let’s create your design in Dunitz colors and see what consumers in the US think. I have to admit, I’ve had a few best sellers I didn’t personally design.
What has been the biggest success for your company up to this point? What does the future look like for Dunitz & Company?
I think the biggest success is that after more than 25 years, I’m still working with and collaborating with the same community of artisans. I’ve frequently been told that without the orders Dunitz & Company generates, the bead workshop I source from would not exist. Unfortunately, a majority of folks who managed similar types of operations are no longer in business. As I mentioned, for more than 25 years, Dunitz & Company exclusively wholesaled our work to fine shops nationwide. The nature of wholesale has dramatically changed. It’s no secret that many specialty shops (and big box stores too) have closed. Most of the major wholesale gift shows have closed. And the ones that remain have become smaller. The way people shop has completely changed.
I’m optimistic for the future. However, it is clear, to continue sustaining the artisans I’ve worked with for so many years, Dunitz & Company must build a significant retail arm. We’ve launched (what I think is a beautiful retail website) www.shopdunitz.com, recently opened an Etsy shop and have a few items selling at Amazon Handmade. I’ve been working diligently on social media and am hopeful it will pay off.
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