Natural Dyeing Traditions – Visiting Dhuri’s Workshop
During one of my last days in
When I got to her studio, there was a marigold dye bath started from the morning. She took me up to the roof to see the garments she dyed in the morning (you can see the pretty yellow that they make in the picture above) and she showed me how she reuses her wastewater in her rooftop garden. Sustainability is factored into every step in her process. The whole garment comes together in her workshop from patternmaking and sewing to natural dyeing and water treatment.
There seems to be a mantra forming in the sustainable business space that “you can’t do it all, pick what you’re passionate about and focus on that.” Madhurima proves that maybe we can do it all, we just need to innovate to make it happen. She has spent time perfecting her process and her brand to make high-quality garments that are friendly to the environment and reasonably priced. Granted it’s small batch production, but isn’t that they way sustainable fashion should be?
She took me through her natural dyeing process and how she incorporates sustainability into each step. For the m
She has experimented with different combinations of fabrics, dyes
Beyond her natural dyeing workshop and sustainable practices, Madhurima also works with local women’s empowerment training centers and innovates new techniques. The women in the training centers are working now to make products out of fabric waste from Madhurima’s production. She also shared a new technique she’s testing out to screen print using natural dyes. The issue is finding the right binding agent, and she seems to have found a good one for keeping the color from bleeding outside the print. It was inspiring to see how fastidious Madhurima is in her approach to sustainability, and how she’s motivated to find solutions to the problems she faces along the way.
Dhuri is part of a growing sustainable fashion movement in India. We had connected through an Indian sustainable fashion community group on Facebook called SUSS. The group is full of pioneering sustainable fashion brands and supporters. They still face a lot of the same problems as we do here in the US, like explaining to consumers how harmful fast fashion can be on both people and the environment. The inequality in India also poses unique challenges in promoting sustainable fashion, there is only a select class of people who are able to afford to make conscious buying choices. That being said, I’m hopeful that groups like SUSS and holistic businesses like Dhuri are able to shine a light on these issues and push the conversation to the mainstream.
To learn more about Dhuri and shop their collections, check out their website.
Top-down Change – Building a Sustainable Fashion Industry in Vietnam
Thus far in my look at how to impact change in the ethical fashion industry I analyzed a grassroots middle school project to decrease overconsumption, and systematic change in Cambodia that caused waves globally. Now, I turn to look at a multi-stakeholder organization that aims to impact the garment industry from the top-down.
Changing business practices and altering people perceptions of how to succeed in the fashion industry is a big task. Organizations like the Sustainable Apparel Coalition (SAC) and Fashion Revolution have been taking on this task from the producer and consumer side respectively. The SAC in particular has been able to penetrate the market and build a standard around what sustainable and ethical fashion should look like, and more importantly, how companies and factories can achieve and prove these standards. They’ve been able to achieve this by establishing the Higg Index, an industry wide auditing tool to measure sustainability practices and labor standards. Even with the prevalence of this tool and the growing trend of sustainable fashion, the garment industry still struggles to raise standards.
One recent multi-stakeholder initiative that has caused waves in the industry is Vietnam’s Race to the Top program. A collaboration founded in 2015 and boasts big name brand participation, including Nike and Gap Inc., in large part due to its association with the SAC. Race to the Top was founded to answer the question: “What if, rather than a system characterized by a race to the bottom framed by tragedy there was a race to the top with a sustainable system of apparel characterized by measurable progress both in environmental performance and the well-being of workers.” To do this, they needed the help of all parties involved, brands, governments, NGOs, and nonprofits.
The program has effectively brought together all the pieces and put them together to work as one, from encouraging sector-wide use go the Higg Index, to working with Better Work to maximize their efforts in the industry. With the multi-stakeholder approach, large scale problems like climate change and human rights violations cannot be solved by one company alone nor the perfect government policy, there needs to be a collaboration between all stakeholders to converge on common goals for all organizations.
After a pilot program with three mills, the Race to the Top initiative was able to produce drastic cuts in electricity and water usage. This not only is beneficial to the environment but also saves money for bottom line driven corporate leaders and ultimately results in lower costs for fabrics. These systematic changes are tedious to implement, but in the long-run, lead to a more reliable and cheaper supply chain. It is important to consider the long-term benefits when forming these programs, and look beyond quarterly earnings.
Vietnam’s Race to the Top program has lofty goals such as streamlining assessments, lean manufacturing to facilitate worker-manager dialogue, incentivizing better buying patterns, and creating capital for improvement activities and sustainably operating factories. I’ll be keeping an eye on the group to see how these goals play out, for now, they have made some headway in raising sustainability standards in local mills. These top down approaches can take time to trickle down and make impact. Also, with so many factors at play, it’s near impossible to control for every factor, requiring flexibility and frequent readjustments to strategy. I look forward to following up on their progress in the following years.
As I continue my graduate studies I will be analyzing different approaches to shifting the fashion industry and identifying when each approach would be most impactful. Each situation is unique and requires different solutions. From small scale grassroots projects that grow into global movements to having the right policy lined up at the right moment in time, to shifting mindsets from the top down, it’s an energizing time to be a part of sustainable and ethical fashion. There are a growing number of opportunities for people to step in and drive change in the industry, as companies open up to the idea of sustainable fashion, consumers demand a better product, and tools are made available to help us achieve this. Regardless of which approach you gravitate to, there will always need to be some degree of top-down change in order to make drastic shifts within our corporate structures and government policies, it’s a continuous process.
Grassroots Change – A Middle School Robotics Team’s Efforts to Decrease Overconsumption
While visiting family outside Boston during the holidays, I got to catch up with my cousin about her robotics team project to reduce t-shirt consumption in Lincoln, Massachusetts. They had consulted me as an expert for their project back in October and I was anxious to hear if they were able to persuade their town to stop automatically handing out t-shirts for events.
After spending a semester researching large scale multi-stakeholder initiatives to drive change in the fashion industry, it was refreshing to hear about a successful grassroots campaign led by a 6th grade robotics team.
When I jumped on a call with the team back in October, I was excited to hear what kinds of questions they would ask about sustainable fashion. At 11 and 12 years old, I wondered what would resonate with them, and how they would think of solving the problem.
For their robotics competition they were tasked with conducting a research project to decrease water consumption. After doing some research, the team was startled by the 2,700 liters of water needed to produce a t-shirt, and decided to focus on how to reduce this waste. Understandably, a lot of their questions revolved around what I think we can do to reduce water consumption, as well as what I thought of their solution. They had come up with a plan to work with local organizations that give out a lot of t-shirts for events to instead encourage people to reuse their t-shirts and add appliques for subsequent years.
The team reached out to the principle of the local school, Lincoln Parks and Recreation Department, Parent Teacher Organization and the Lincoln School Foundation. Their pitch was well received at all groups, but the most impactful connections were with the Lincoln Parks and Recreation Department and the Lincoln School Foundation. Both groups committed include messaging to encourage people to reuse their t-shirts from previous years, and opt to add an applique. The concept reminded me a lot of earning badges in girl scouts or adding stickers on luggage for different cities visited.
The Lincoln Parks and Recreation Department gives out a lot of t-shirts for sports competitions and camps, and the Lincoln School Foundation runs the town spelling bee, which also generates a lot of new t-shirts. Not only was the idea to prolong the use of each t-shirt attractive to help make the town greener, buying less t-shirts meant saving money as well.
After describing their solution, questions on the call soon turned to how best to promote their idea and encourage people to choose the appliques over the new t-shirts. I laughed and said, “well now that’s a marketing problem.” The team is lucky that they are promoting their idea in a tight knit community that cares about environmental issues. Yet, even in a town like Lincoln there are barriers for a project like this to get off the ground. When people expect a t-shirt for every event, activity or competition they participate in, it could potentially be a turn off if they are pressured to then not accept the free t-shirt.
The key to promoting a sustainable fashion choice is a mix between offering good design and informing the customer. People are naturally going to gravitate to a free or cheap product, but if you show them the impact that even one t-shirt can have on the environment, they are likely to rethink their choices. As seen in Fashion Revolution’s 2 Euro t-shirt social experiment, once people know the harm they are creating with their fast fashion choices they are likely to shift their behavior.
I look forward to seeing how this project plays out in Lincoln and how people react to their idea. They have the first step of getting the big players on board. Now it’s all about how they tell their story with their community and grow the movement.
Reflections on the United Nations DPI/NGO Sustainable Fashion Briefing
I woke up on the morning of the UN DPI/NGO sustainable fashion briefing to this Business of Fashion article, 4 Anxieties Keeping Fashion CEOs Awake at Night. After reading through Tim Noaks’ four anxieties, which include the outdated business model, the rise of AI, human resources, and environmental sustainability, I thought to myself, but isn’t this all just a symptom of the outdated business model? This could easily be condensed into one overarching issue of an industry stuck in the past, with subheadings for technology, fair and safe workplaces, and sustainability.
Improving these standards and embracing a people-planet-profit triple bottom line seems to be the answer for the 4 anxieties, and I was excited to go to the United Nations to hear more about how we are working towards this as an industry. As I got ready to leave for the briefing, Marie-Claire Daveu’s words from the article stuck in my mind, “We cannot advance alone.”
The UN DPI/NGO Sustainable Fashion briefing has been buzzing around online between thought leaders and influencers in the fashion industry. With the weight of the UN behind it, the event garnered a lot of attention and (at least for me personally) high expectations for solutions and steps forward for Sustainable Development Goals (SDGs).
The panel comprised of leading actors in various arenas of the sustainable fashion industry, from transparency within artisan cooperatives, private public partnerships and socially conscious fashion brands, to nonprofits saving the world’s endangered forests. Patrick Duffy, the founder of the Global Fashion Exchange, served as the moderator and panelists included, Shivam Punjya (Founder and CEO of behno), Andrea Reyes (Fair Trade Advocate, Educator, and Small Business Owner), Amanda Carr (Director of Strategic Initiatives at Canopy), Ashia Dearwester (Chief strategy & Partnerships Officer at Nest), and Lilian Liu (Manager of Partnerships & UN Relation at the United Nations Global Compact).
After listening to the panelists and talking to students, business owners and advocates attending, I came away from the panel discussion with the following two conclusions: 1) Like Daveu stated in the BoF article, collaboration is how we’ll move forward in sustainable fashion, and 2) we have an information problem. Consumers are either unaware of how their clothes are made, or even if they are, they are overwhelmed about the idea of shopping sustainably.
Collaboration for Sustainability
All panelists highlighted collaboration as a way to accomplish the UN SDGs using fashion as a vehicle for change. From bringing together communities and working with garment workers to improve labor standards to leveraging corporate power for change.
Specifically, three panelists struck a chord for me on the impact of working with profit driven companies to drive social change. Amanda Carr from Canopy, Lillian Liu from the UN Global Compact and Ashia Dearwester from Nest all told stories of collaborating with major corporations from Patagonia to H&M in order to accomplish their organization’s missions.
Canopy has been particularly successful in working with big name brands to persuade them to change their policies and stop sourcing from endangered forests for their rayon and viscose fabrics. Starting in 2013 with no brands committed to eliminating endangered forests from their fabrics, Canopy has been able to garner the support of 105 brands in just 4 years to commit to the initiative. The UN Global Compact guides corporations on how to partner with the UN to accomplish specific SDGs. They have focused on eliminating competition between companies and creating a collaborative environment for corporations to solve the SDGs. Ashia Dearwester spoke of Nest collaborating with West Elm to create artisan made baskets in the Philippines, all while maintaining a transparent supply chain.
The bottom line is to get rid of barriers for solving the increasing sustainability problem in fashion. Although it’s slow going, this mentality is catching on throughout the fashion industry from large luxury conglomerates like Kering to fast fashion brands like H&M and American companies like PVH and Gap Inc. As these policies are put in place and organizations like Canopy unite brands for sustainable causes, I’m interested to see how the impacts are measured and in company environmental, social and governance (ESG) tracking and corporate social responsibility reporting.
Breaking Through the Noise
Reaching consumers and building a movement is challenging when people are over stimulated by smartphones and so far removed from the problem. They don’t see the on average 20 hands their clothes pass through to get to them and therefore don’t think about these people when they’re buying a $5 t-shirt. (This Fashion Revolution video is a great example of this) Or from an environmental perspective, there’s the fact that a t-shirt takes 2,700 liters of water to produce, enough water for one person to drink for 900 days. Another factor that is not a part of the average consumer’s buying decisions.
On top of that, there are a vast array of causes to get behind in the realm of “sustainability” and it can feel daunting the throw your weight behind the whole cause. The UN Global Compact has taken on this challenge as the world’s largest corporate sustainability initiative and has identified 17 SDGs. But even with these defined areas and the trendiness of sustainability, people still don’t understand the scope of the problem and how they can be agents of change on a personal level.
I was surprised that at an event like this, where people are aware of sustainable fashion issues, the audience was shocked to realize that production of fabrics like rayon and viscose are made of wood pulp and are leading to deforestation of endangered forests. It also made me wonder how many issues like this are swept under the rug because people are not looking?
I didn’t come away with a strong sense of how to fix this issue, and it’s something I’ve struggled with since starting on my conscious fashion journey. You want to have everyone care about sustainability, but it tends to move in increments with topics that are trending. Right now there is the viral videos about plastic micro fibers being washed into our water streams as the result of washing our polyester athleasure wear, but there are so many issues that deserve their own viral videos.
I’m hopeful that every step helps, building a movement is by nature a slow build. We’re at a tipping point of making sustainable fashion top of mind for consumers as they walk into their favorite store, and maybe they’ll start moving to clothing swap memberships instead or deciding that they don’t need anymore clothes.
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The panel discussion was concluded with a fashion showcase of sustainable designs, which were a beautiful reminder of what is possible and a welcome departure from discussing the complex issues of low-income populations having access to sustainable fashion, deforestation in the amazon, and subcontracting issues in garment manufacturing. I look forward to strengthening this community in future events and allowing space for the teamwork that was championed during the panel.
A Letter to the Editor: Alternative Avenues for Development in East Africa
The following is a letter to the editor I wrote and submitted on October, 18th 2017.
To the Editor:
Kimiko de Freytas-Tamura highlights a key issue at the crux of the fast fashion crisis, excessive textile waste, but brushes over the environmental impacts of this ever increasing problem. Ironically, the garment manufacturing industry that these East African countries so desperately want to establish is the very cause of the waves of unwanted clothing arriving at their doorstep.
The booming fast fashion industry has pushed garment production into hyperdrive with little consideration for the end of product life-cycle. East Africa’s answer to the pitfalls of globalization should not be to follow the well trodden path of low cost manufacturing, but to monetize the clothing others see as waste by investing in textile recycling. How can East African countries capitalize on the growing trend of shifting the fashion business model from “take, make, waste” to “cradle to cradle”? The unrelenting consumer appetite for new trends and cheap clothing is unlikely to subside in the near future, and with major clothing brands like H&M, and Uniqlo implementing recycling programs, this is a growing market and an opportunity for development.
Sincerely,
Camille Mori
What do you think? Do you agree? I would love to hear from you, feel free to leave a comment.
Introducing the #HawaiiFiberProject
I’m back home in Hawai’i for about three weeks and am unbelievably excited about the #HawaiiFiberProject. There are three parts to the project, sakiori weaving (recycling old textiles), alternative fiber production (mainly pineapple and industrial hemp), and natural dyeing. During my time back on the island I aim to get to the roots of fiber and textile production, with the goal of accompanying each project with deeper research into how these core elements extend into the larger fashion industry.
I may pick up some other projects depending on what I can squeeze in. I would do infinite projects if I could, but I am supposedly on vacation, so I will be seeing friends and family, going to the beach, and just plain relaxing from time to time as well.
I chose these topics because they were projects that I can do with my Mom, who’s a textile artist, and also because I had some cool pieces in mind that I really wanted to make. I’ve never woven before, or made pineapple fibers, so there will be a big learning curve. I already started extracting pineapple fibers and setting up the loom for weaving, so far my hands are kind of sore and each step has been tedious and time consuming, but it’s very satisfying to create something with my own hands. My Mom is also pretty entertained by watching me, she keeps chuckling in the background.
These new research posts will be the start of a new chapter for Ethical Fashion Nerd, where I will produce more in-depth essays in addition to my regular journal posts. The nerd in me is so thrilled and can’t wait to get started.
To see more of the day to day process, I’ll be posting regularly on social media (mainly Instagram) about the #HawaiiFiberProject, follow along @ethicalfashnerd.
Now More Than Ever – Life After the Paris Accord
Yesterday was one of those days where reading the news and facing the realities of a Trump presidency was unbearable. A feeling that has become all too normalized. Yet, even with this administration’s constant disappointments, this one cuts deep.
My mantra right now (courtesy of Obama) – “…even in the absence of American leadership; even as this Administration joins a small handful of nations that reject the future; I’m confident that our states, cities, and businesses will step up.”
Although my heart breaks and I’m scared for what is to come, there are still shining beacons lighting the way, fearless entrepreneurs, driven activists, and committed changemakers that will not let this stop them. Our president is abandoning this planet and our future, but I choose to have faith in our society and our drive to impact change.
Instead of writing of all the horrible scenarios that could come of this, which there are several, I’d like to bring some positive energy to the table. Below is a list of commitments I am making to be a better citizen of the earth.
- Research sustainable businesses and support them, buy their products, and share their story. Project Just is a great resource to research fashion brands. To search all sorts of sustainable and ethical companies check out B Corp.
- Start my own sustainable business – hey, why not? Whether it’s organic T-shirts or recycled handbags, I want to be a part of the solution from the business owner side as well as consumer.
- Spread the word, this is the main reason I love writing this blog. I want people to understand that sustainability is a mindset and a way of life, and it’s an attainable one at that.
- Get more involved with local government. This is one that I keep telling myself I’ll do but never get around to, but I can’t afford to make excuses any more. We need to come together and make our government work for us, it starts from the ground up.
- Remember to breathe every day, and be grateful for what this planet has to offer.
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One thing I’ve learned since the election is that life will go on, we just have to keep fighting for what we believe in, now more than ever.